Is Online Business Optional?

Today I would like to discuss with you this simple question
– is it optional for you to be involved in some sort of
online business or is it a modern life necessity?

Let's see … Are you a multi-millionaire? Are you a business
executive or well paid professional – doctor, lawyer,
programmer, etc? Are you a small business owner or you're a
stay-at-home mom?

Did I miss any group in between? Probably I did. Anyway, it
does not really matter who you currently are, what matters
is who you're going to be in the future.

If you're multi-millionaire, you most likely already have an
online division implemented as part of your business model.
You know that billions of people use Internet these days,
millions more join each and every day to find anything they
want – information, services, products, ideas, the list goes
on and on to infinity – whatever you think of – you name it,
and chances are pretty good that you can find it on the Net
(even if you're unable to find anything – let's say you're
inventing something new, online resources are invaluable for
the research of the works previously done in your area of
interest).

So as a multi-millionaire you definitely wouldn't want to
miss such a huge market or your competitors will eat you
alive.

If you're a well-paid professional or executive working for
a big corporation, online business could be a great way to
legally reduce your taxes, as a business owner you could
write-off a lot of expenses. You might argue that you can do
this with any other business you own, you don't necessarily
have to have the online business for this purpose. And my
answer is – Yes and No. You see, I don't know any business
You can start so easily and inexpensively as your online
business.

To open a franchise, you need a few hundred thousands
dollars, to open any brick and mortar business you need from
Fifty to a hundred thousands (may be less sometimes, but not
very often).

It takes only a few thousands to start your online business
(and this includes registration fees, professional website
design, initial marketing, etc).

Besides, even if you're paid rather well, you still wouldn't
mind to have additional streams of passive income, wouldn't
you? I don't know any off-line business that can be run on
auto-pilot. But there are hundreds examples of successful
online businesses that run on auto-pilot.

Ok, who's next? A small business owner? Well, is your
business booming? Do you have enough clients? And even if
You do, are you able to interact with them easily and
effectively?

Here's how your own website could help you. First of all,
Internet is the hugest market known to the mankind and it's
so diverse that you will be able to sell anything there,
from the most weirdest product you could imagine to any
service.

If your services are international – then, by developing the
online part of your business, you will increase your market
not tenfold, you will increase it in thousands of times.

If your business is local by it's nature, there are also
dozens of online marketing techniques you can use to
increase your clientele.

You're saying you have enough clients, can't handle
anymore? Well, first of all, in this case why don't you
expend? And, second, are you able to communicate with your
clients as fast as you want?

Let's say you have 300 clients and you need to tell them
quickly about something urgent (for example, you change your
schedule or you have an emergency and can't take clients for
a week, etc). How would you handle this? Tell your secretary
to call all 300 clients? How much time do you think will it
take for her to make these calls?

Well organized online business is structured in such a way
that you don't even have to think about this problem, it's
taken care of automatically.

What if your client have some urgent question on weekend and
You're not working on weekend? Too bad, you just lost your
client, client went to your competitor's website and found
the answer in his database of Frequently Asked Questions,
and then automatically booked the appointment with your
competitor for the closest date available …

You got the idea. Your website, if it's created by
professionals, gives your clients the ability to communicate
with you 24/7, even if you're not around to personally
answer their questions.

Hope you see by now that for small business not to have a
website is not an option.

Who's left? Stay-at-home moms and dads? Let's summarize what
we have so far as benefits of online business: the most
inexpensive way to start a business, unlimited market for
your products or services, automatic streams of constantly
growing income (otherwise known as passive income), more
time you're able to spend with your family and loved ones as
a result …. Geeez, I think for moms and dads the question –
whether to start online business as a source of supplemental
income – must be a really difficult one (I'm just a little
ironical here).

So, what should you do if you still don't have a website?
That's easy – get up off your back bone and contact
professional web designers!

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