How Do PEO Services Provide Huge Small Business Benefits?

Between 1980 and 2000, the number of labor laws and regulations grew by almost two thirds as reported by the Small Business Administration, which is estimated that owners of small or mid-sized businesses spent up to a quarter of their time on employment-related paperwork. Over the last decade, more laws and regulations have continued to pound many small businesses into submission, but the skyrocketing use of Employee Leasing services, also known as Professional Employer Organizations (or PEOs) have given employers a life raft they desperately need to compete and survive.

There are four core services that a PEO provides for a business: Payroll, workers' compensation, employee benefits and human resource services. Here's a quick summary of the benefits of each and how they can impact your business.

Payroll Outsourcing Benefits:

Avoid IRS Penalties

According to the IRS, 40% of small businesses pay an average penalty of $ 845 per year for late or incorrect filings.


If paychecks are delayed or paperwork is mishandled, the employee leasing service is responsible to fix things.


Do you have the time and energy to closely supervise your business's payroll for time and rate abuses and other shady activities?

Garnishment Deductions

Printing extra checks for child support payments, IRS and other wage garnishments takes time and costs you money. An employee leasing provider will manage these tasks.

Direct Deposit

Small businesses recognize that employees want direct deposit. Not having to make a trip to the bank is an important convenience for them and reduces wasted productive time for you.

Free Up Free Time

Payroll processing is a time-consuming process. Outsourcing payroll can free up staff time to pursue more important value-added and revenue-generating activities.

Alleviate Pain

Payroll is a headache in the best case and a nightmare in the worst case. Business owners who outsource payroll through a PEO service eliminate a tiresome source of personal pain.

Avoid Technology Headaches

Keeping up with the latest version of payroll software programs and the most recent tax tables isn't easy and requires and regular investment. Using the wrong tax tables can result in stiff penalties. Outsourcing payroll with an employee leasing company removes those headaches and keeps payroll running smoothly.

Workers' Compensation Benefits :

No Money Down

Create more cash flow without paying thousands of dollars down to access a work comp insurance policy.

Huge Savings

An employee leasing provider can immediately save you up to 40% (or more) on your workers' compensation insurance compared to traditional policies.

Pay As You Go

Workers' compensation insurance costs are based on a percentage of payroll. The insurance premiums are automatically deducted by submitting payroll through the employee leasing provider.

No Audits

No more silly math formulas to figure out, or time wasted on annual audits, streamlining the services of payroll and work comp through a PEO service eliminates the arguments.

No Silly Fees

State expense fees, terrorism fees, etc. costs hundreds of dollars – all for the privilege of having work comp coverage! Eliminate ridiculous fees with through a PEO provider.

New & Small Company Benefits

Traditional work comp carriers want to cherry pick the most profitable clients, leaving new or small companies without options or only state assigned risk pool coverage which cost a fortune. Even the smallest business can obtain competitive workers' compensation insurance through an employee leasing provider.

Bad Claims History Options

Claims happen! What shouldn't happen is a punishment so severe your ability to compete or even stay in business is in jeopardy. Employee leasing companies will view your whole history not an isolated incident or time period of bad luck.

Big Company Benefits at Reduced Rates:

Group Major Medical Plans

Discounted rates on group health care plans through providers such as Blue Cross Blue Shield, Humana, Aetna and United.

Dental and Vision Plans

Multiple choices and options for even the smallest business.

401 (k) Retirement Plans

No fees, online support access to accounts – even contributions to your account by the PEO!

Life / Disability Insurance

Diverse options for employers and employees. Educational and enrollment support.

Flexible Spending Accounts & Health Savings Accounts

Get creative, specifically designed plans for your business.

Supplemental Insurance Options

Multiple, cash benefit plans such as Aflac, Combined and Colonial.

Human Resource Outsourcing Benefits:

Administration of unemployment claims.

Proper employee verification and performance procedures.

Customized employee handbooks.

Training and seminars for management and employees.

ADA, FMLA, EEO, compliance / employment regulations.

Consult and draft employment policies in both English and Spanish.

On-call support from professional Human Resource experts with extensive legal and HR knowledge.

A PEO service can drive down your employee related costs and give you more time concentrate on growth. Choosing the right employee leasing provider will determine how much you'll save and the benefits you'll receive. Employee Leasing is the easiest way to get competing quotes from top rated providers that can deliver the services your company needs.

Source by [lakajira]

How To Grow Your Business With Hosted Telephony Services?

Hosted telephony services , or more commonly known as hosted Voice Over IP (VOIP) are a relatively new offering as an alternative to the traditional phone lines within a company so that there will be a single cohesive telephone system.

The old telephone system, called private branch exchange (PBX) required a physical device to be installed within an establishment's premises to be able to connect the in-house phones with each other, as well as to the lines in the outside world. Its functions include call forwarding and transferring, voicemail services, and call queuing. With the PBX system, you will need hardware as well as an in-house engineer to maintain it. This can take a huge chunk from your budget, especially for a fledgling company, especially since PBX services are provided by an outside group, and you would also need to pay fees to receive and make calls outside of your office.

Hosted telephony services provide a cheaper alternative to the PBX system. With this, you do not need to get special hardware to be able to set up a line connection within and outside of your company. Instead, this form of communication service uses the Internet to connect these lines to each other, through Internet protocol (IP).

Another reason why telephony services are cheaper than PBX systems is that the latter will need to be upgraded every once in a while to keep it from being obsolete. You do not have this disadvantage if you choose to outsource your business telephone communication, and in fact, most of its providers offer automatic upgrades once they upgrade their own system, and you can avail of additional services through 'a pay as you grow' system . Moreover it is more manageable and easier to support since the solution is web-based and does not require complicated and expensive hardware.

Aside from the lesser expenses that you can find in hosted telephony services, another advantage it offers is that it ensures business continuity. In any unfortunate incidents that you lose connectivity in the office or something happens to the establishment that makes it unavailable, these third-party service providers can route the calls and divert these to alternative receivers, such as mobile phones or alternate offices, so that you will not end up losing clients.

Other advantages of hosted telephony services are security and flexibility because these service providers ensure that the lines are secure and inaccessible to outsiders. In terms of flexibility, hosted telephony services do not force people to buy a single package with add-ons that they won't ever use. Clients can choose only the features that they are sure they will be needing in their company.

Hosted telephony services can be a valuable addition to the Business Process Outsourcing industries. Because it can also be used to route phone calls, call centers can take advantage of this service by using it to redirect the calls to its agents to be able to address the needs of the clients easily. This is especially useful in virtual call centers where the operators are actually not housed in the same location. With hosted telephony services, the calls being made can still be received by these agents if they are not housed in the same place. This will make the system efficient, particularly if it's used in conjunction with predictive dialers.

A good hosted telephony services provider will be able to answer the need of companies, no matter how large it is, or how long it has been in the business.

Source by [lakajira]

Elevate Your Business With Data Entry Services

The sole aim of many organizations is to progress well in their objectives and hire people who are good and efficient in their work. However, sometimes, there are some work profiles that are mundane in nature but equally important like data entry services. You will be amazed to know that these services also play a crucial role in building the future of an organization.

In fact, with the coming of information technology, the data entry services have actually become a kind of industry, as various businesses need accurate and detailed information for various reasons. Thus they are relying on such services that not only help them in growing but are cost effective too. These data entry services are an asset for any organization irrespective of its size in both the terms of workforce, financial status and area. With the help of such services you are able to get the information on the market trends, your clients and moreover, about the status of your own business. Hence, there is a lot of demand for data entry services in order to do great business.

As you must be aware of the fact that data entry services can be time consuming; hence it requires efficient workforce to execute various tasks perfectly and diligently. Every transaction has to be recorded, processed and analyzed so that the management or the decision-makers can have a clear picture of the actual financial standing of the company. In fact, there are many organizations that are interested in the data of company so that they can strike a business deal with the company in the future; the competitors are also the one's who are constantly following the happenings of the company. However, the most important part that constitutes group are the shareholders, employees, creditors, consumers and the market in general. Therefore, this service plays a significant role in determining the future of the company. Thus, it is taken very seriously by many business enterprises for various reasons that can elevate their businesses by many fractions.

In fact, data entry services are now being outsourced from various leading vendors to further simplify the requirements of every business. Well, these services cover many business activities like document and image processing, data conversion, image enhancement, image editing, catalog processing, and photo manipulation. In fact, you can use data entry services for transferring hard or soft copy to any database format; insurance claims entry; PDF document indexing; online data capture; product catalogs to web based systems; online order entry and follow up; creation of new databases. Moreover, banks, airlines, government agencies, direct marketing services and service providers are using these services for better businesses.

The data services are also utilized for mailing lists; data mining and warehousing; data cleansing; audio transcriptions; legal documents; indexing of vouchers and documents; hand written ballot or card entry; online completion of surveys and responses of customers for various companies. Now its up to the company to whether go for a vendor or hire in-house staff to accomplish tasks in a better way; the main purpose of this service is to offer convenience that can help in curbing time as well as other resources.

Source by [lakajira]

7 Best Bookkeeping Business Services

If you're a small business owner considering outsourcing your bookkeeping , keep in mind that bookkeeping business services include much more than just keeping track of your finances. If you hook up with a true professional service they can become much more than an accounting service, they can become important partners helping you optimize not only your cash flow but planning your financial strategies. Here's a short list of benefits and services you can expect from a full service bookkeeper.

1. Time

Actually this may be the most productive benefit of all the services an outsourced bookkeeper can provide. By taking over the responsibility of accounting, the bookkeeper service effectively gives you more time to do what you do best and that's run the business. Accounting is an absolutely necessary part of a business but it is not a profit center and it plays no part in driving sales and revenue. Any time you devote to that function is time taken from engaging in an activity that can generate sales or profit.

2. Financial forecasting

Using your firm's financial history an experienced bookkeeping service can develop financial models that will allow you to play "what if" games that can predict your financial performance in the future. For example a business owner can ask what if sales increase 8% in the next quarter or what if the marketing budget is increased by 10% what kind of sales can be expected. This is a complex model that requires the knowledge of experts and would not be readily available to the owner unless he outsourced the function.

3. Tax planning

Running your business to take advantage of opportunity to minimize tax liability can be the difference between taking a loss and making a profit. The same goes for licensing and other local fees. A knowledgeable service will not only prepare your returns but show you ways to reduce your tax bill.

4. Real time reporting

Gone are the days of receiving monthly reports from your accounting service. In today's business environment you need to know where you are financially right now and that's what a professional bookkeeping service can provide. Thanks to ASP technology you can log onto your account using an ultra secure server and access all of your reports at any time and from any where you have an internet connection.

5. Customized reports

Your bookkeeping service will work with you to build reports that make sense for your particular business. Profit and loss statements, sales reports, receivables reports, all can be designed so they present the information in a way that you can best evaluate your position.

6. Assistance with lenders

A sign of just how tough and competitive the economic times are is the expansion of bookkeeping business services into areas that they previously did not participate in. Assistance with loan applications or even introductions to lenders is an example of the "new" services being offered by many companies. Loan applications can be intimidating and confusing to many business owners and the accounting service can offer valuable assistance in insuring that the right, and best, financial information is included in the application.

7. QuickBooks Consulting

Even if you don't hire a bookkeeping service and you use QuickBooks in house to do your bookkeeping, you may find that the service can help you do it better. QuickBooks has added so many features and has become so much more than an accounting platform that it has created an entirely new support industry. If a QuickBooks customer wants optimal performance from his system, it's likely he or she will need the advice of a certified QuickBooks consultant and the bookkeeping service is a ready, qualified resource.

A combination of rapidly improving technology along with an greater competitive market has caused bookkeeping business services to evolve into something greater than the traditional accounting services. Smart businesses will take advantage of these services to remain competitive and optimize earnings.

Source by [lakajira]

How to Choose the Right Service Control Engine For My Business

The service control-engine sits in the middle of a network. The function of the service control engine is to analyze the traffic on the network and the bandwidth being used by each service and application. The service-control engine monitors and control bandwidth requirements.

If you examine a network, you have clients network that are accessing applications on your systems. You have external links that are connecting your system to the internet. Therefore, there may be data transfers or application requests coming over the internet also. On your network application, requests can be coming from a number of clients using various devices.

Personal computer, workstations, and cell phones could be requesting services and access to applications. External branch offices and traveling executives may be using the internet to access applications. Now the role of a service control-engine is to manage the bandwidth usage per application. The service control engine assigns the bandwidth for an application. It also blocks any unauthorized traffic.

So when making a business solution, you can better manage your network traffic by using a service control engine. The sizing of the service control engine will have to be done basing on the traffic an application is using. Like in a banking system, more ATM traffic bandwidth will be required. However, a limit that has to be placed on traffic to each application.

You can time out a service if the bandwidth usage is exceeding. Nevertheless, you can only do all this after doing a business service sizing. You need to draw up a chart of the bandwidth available and monitoring bandwidth usage by each application. Peak hour traffic, weekend traffic, and other such factors must be checked. After this then you can do sizing of the required service-control engine.

The vendors of service-control engines can help you do a system sizing and can suggest the correct service control engine that will meet your requirements. You will also need to do a forecasting. If there are any future applications that will be rolled out, more users will add taking additional bandwidth.

Then you will have to consider these factors before deciding on the service-control engine that you need. If you think, you have done the sizing and know the service control engine that will suit you, add a safety margin and contingency. Don't get stuck by ordering the wrong equipment or equipment that will not cater to your future demands. Service-control engines are specialized equipment and their sizing selection is based on hits to an application and available bandwidth.

Source by [lakajira]

Growing Your Business Through Customer Service

If you are making an attempt to grow your business or organization, there are a number of different facets of the process that you must address. One of the few aspects many businesses fall short in meeting is customer relations. When it comes to growing and establishing your business, there is nothing more important than the customer. Every employee and representative, including yourself, must understand the important of customer service and how it can easily make or break your business.

Customer service management training is an essential step in coordinating your interactions with your customers and others you do business with. With the way markets are today, it is almost impossible for a new company to operate without providing proper service to the consumer. Not only do you have to focus on person-to-person interactions, but with the advancement in technology, everything from emailing, to automated phone services must be presented perfectly.

With so many competitors in various industries, one thing that you need to understand is that it is a consumer's market out there. There are a number of options at the hands of consumers, and they will use them if you cannot provide them with the service they are looking for. This is why it is imperative that you focus on building relationships and maintaining those relationships by all means. The truth is, that with so many competitors out there, loyalty by the consumer is much more frail. By provide proper service and build a strong bond, that loyalty will strengthen. This is critical and should be a key point in your business strategy.

Understanding the different ways technology has changed customer service is very important. Technology has changed the way business is done with the consumer altogether. Technology has made customer relations much more impersonal. Face-to-face interaction is not as popular as it once was. Now more and more supermarkets have self service machines as opposed to cashiers. Customers are now much more likely to speak entirely to an automated system when calling a business.

Your company website is likely the first place a consumer will visit to find information about what you do. This is why it is important to have these services operating as perfectly as possible. Believe it or not, these systems play a part in customer service as well. When a customer visits your site, they want it to be as intuitive as possible. No customer wants to deal with an overly complicated automated checkout machine when they are trying to pay for their groceries. If your website is confusing, or customers have a difficult time communicating with your automated phone system, this will likely draw them farther away from doing business with you in the future.

Building a business takes a lot of hard work and dedication. It also takes building relationships with clients and getting repeat business from it. If you focus on customer service, along with the other aspects of your business, you will have a better chance at succeeding.

Source by [lakajira]

Managing a Field Service Business

What is a Field Service Business?

A field service business is a company providing services that are performed on the customer site.

AC repair, plumbing, carpet cleaning, pest control, landscaping, maid services and home security dealerships are all examples of field service companies.

These companies typically use this business model (flow):

Sell ​​=> Service => Charge

Sell : The sale starts by generating a lead from Internet marketing, advertising in printed media, flyers, sales reps, or any other means and ends by contracting with the customer.

Service : A field-worker goes to the customer site to perform the service.

Charge : The price of the service is collected typically from the customer, but sometimes from a third party like an insurance company.

The rest of this article explains what managing a field service business involves.

Saving Customers Information

Field service companies often perform more than one service for the same customer. And customers expect you to remember the information they provided last time they did business with you. Asking for the same information over and over again makes you look unorganized and causes the customer to loose confidence.

Also you can use your customers database to generate new and repeat sales. The information you know about the customer will help you determine what other services he / she might be interested in. Plus, if you are a good business, these old customers already trust you and love your services. So selling to them is much easier than finding and building trust with new customers.

Your customers database will typically contain very sensitive information, such as payment accounts and social security numbers. Controlling access to your records is important. Your workers should be able to access the information they need, but ONLY the information they need. Not all information need to be available to everyone at the company. Implementing this access control is almost impossible without the use of software.

Scheduling Services

In most field service companies, service scheduling is done by the secretary while he / she is with the customer on the phone. So it needs to be done fast. Typically the secretary needs to see the field-worker / technician schedules side-by-side to find an available time slot that works for the customer.

Another thing that is closely related to scheduling is notifying field-workers / technicians about jobs assigned to them. This can be done manually or automatically by the software used for scheduling.

Inventory Management

What is special about inventory management for field service companies is that inventory is not only stored in warehouses, but it is also carried by field-workers in their trucks. It is inefficient for field-workers to do an inventory pick up before each job, so they usually pick up enough inventory to last them for several days / weeks. This inventory carried by field-workers is a significant business asset that needs to be tracked to control theft and waste.

Source by [lakajira]

Business Phone Service Considerations: Do You Need VOIP?

At some stage, your small business will have to consider voice over Internet protocol (VOIP) if it has plans to expand. It is offered by virtually every business phone service provider and allows you to make calls over an Internet connection thus saving you a small fortune depending on your usage. It is also possible to connect a traditional handset to VOIP which enhances the voice quality, essential for companies that have a less than reliable broadband connection.

However, it is not simply a case of switching to VOIP without due consideration. As it is Internet dependent, you need to consider ways to deal with any breakdowns that occur and an uninterrupted power source is an excellent purchase in this regard. Broadband speed increase and fiber optics improvements means that VOIP should run smoothly but this does not mean that certain considerations can be neglected. Here are a few things to look at when deciding to upgrade to VOIP with a business phone service provider.

Fees & Benefits
As you can imagine, the popularity of VOIP means that a host of companies are offering the service. Your job is to analyze the fees associated with the service and weigh them against the perceived benefits. Failure to adequately ascertain a cost vs. quality equation is a huge mistake yet it is commonly made by businesses of all sizes. Just because a VOIP system is expensive and appears to offer a multitude of features doesn't mean it provides you with everything your company needs. Signing any contract before making this consideration will doom your company to a high-priced system that does not fulfill your requirements. It may then be necessary to purchase another system at extra cost.

VOIP is relatively simple to use but as it is still fairly new, it makes sense to brief staff and clients about it in order to make the most of the technology. The best business phone service providers may offer to train your staff in the usage of the VOIP system. Implementing a VOIP system without the requisite training is asking for trouble as staff could make errors that lead to a loss of business.

Ensuring Need
What are the needs of your business? Does it actually require a VOIP system at this moment in time? If your enterprise currently consists of a handful of employees and a small office, it may not be prudent to add a new system. On the other hand, you will probably need a VOIP system if your company has 50+ employees or else you envisage it growing to such a level in the near future. Signing up for a VOIP package without making sure it can immediately make a positive difference to your company is an amateur mistake.

In the end, you need to partner with a business phone service provider that gives you the best service and you need a system that maximizes your company revenue potential. A low quality phone system equals missed calls, frustrated customers and lost profit. VOIP is a system for the present and future but make sure you follow correct procedure before welcoming it on board.

Source by [lakajira]

Business Plan for Small Business – Products and Services

Business people often overlook this important stage of the business plan process because they think it is clear and simple and slough it off. Wrong, wrong !! You not only have to know what products and services you want to offer, but also exactly what they are and in what price range you want to sell them. You also have to have an idea what you eventually want to sell in the future.

It isn't a simple process to secure products and it certainly isn't easy to establish prices. You want to be different, you want to stand out. There's no sense being the same as everyone else. Let's look at a couple of different businesses to better understand what I am talking about.

If you are operating a landscaping business ask yourself these questions:

  • How are you going to distinguish yourself from the competition?
  • Are you going to attack your competition with price – a bad idea in most cases – or by adding benefits for your customers?
  • What value-added benefits are you going to offer?
  • Are you going to offer a seasonal package of services or are you going to charge by the visit?
  • Are you going to include fertilizing and weed control together with lawn maintenance or are those services going to be extra?
  • Are products like fertilizer paid for separately?
  • Are you going to charge your customers the same price for fertilizer you pay or upcharge them?

By answering questions like these, you will be able to make decisions about what services you want to offer and what revenue streams you can expect to have once you are in operation. You need to identify your potential revenue streams because it is those streams that fuel your sales. The greater number of revenue streams you have, the greater chance you have to build your sales. You also need to know what services you are going to offer because you need to know what skills your employees require. If you aren't a certified 'this' or 'that', then you'll need to have someone on your team who is if it is a requirement.

Let's look at a clothing store. Say you have decided that you want to open a ladies' wear outlet in the local mall.

  • Are you going to carry accessories?
  • What about outerwear?
  • Are you going carry sportswear or business wear or both?
  • What is your price point?
  • Are you going to offer an alterations service?
  • Is it going to be in-house?
  • Are you going to charge for the service or include it in the price of purchases?

As you can see there is a lot of work to do. You must do your homework. You must be able to 'see' what is happening in your business BEFORE you open.

You also have to be aware of the potential changes in the marketplace throughout the year. Seasonal shifts in demand for products and services can be dramatic. Summer sales can be good or poor. Maybe you operate in a college town and from June through September the population base tumbles. March break can be a boom or bust depending upon where your business is located.

Once you have a good handle on your products and services, you will be able to better forecast your sales – you'll have your revenue streams – and you'll be able to forecast your cost of goods sold because you'll know where you are buying things from and how much you are paying for them. It is all about projections for your financial forecast.

Source by [lakajira]

Do You Really Know What Business Marketing Is?

There are countless books and courses on marketing and how to do it properly. You’ve probably read or attended some yourself. But, do you feel like you have a good grasp of marketing?

Do you fully understand all the processes involved and how to best apply them to your company? When all the cards are on the table, most small-to-medium businesses don’t. Or at the very least, they understand these concepts.

What Is Business Marketing?

Everything a business does, everything you do to sell products and services – is marketing. Every decision you make, if it’s about how to put your products or services in the hands of consumers, is business marketing.

The foundations of marketing are relatively easy to explain and understand. But mastering these essential concepts can mean the difference between success and failure.

You don’t have to micromanage all marketing that your business does. In fact, it’s probably a good idea to hire a professional. However, that doesn’t replace the need to have a solid knowledge of marketing strategy. Business owners should always have a proactive role in their company’s marketing tactics.

Essential Components of a Good Marketing Strategy

Not all marketing concepts will apply to every business. Some will be more relevant than others, but as an entrepreneur you should be familiar with all of them.

Inbound Marketing

Think of inbound marketing as your workhorse.

It’s a set of marketing tactics designed to maintain a steady influx of customers into your sales process. This isn’t about pushing your brand to generate leads or direct conversion.

Inbound marketing uses various channels in creative ways to reach as many people as possible. Tools such as SEO optimization and social media channels are ideal for this type of marketing. The goal is to drive high volumes of quality traffic that can convert through brand engagement in the long run.

Direct Marketing

If inbound marketing is your workhorse, think of direct marketing as your racehorse.

Direct marketing includes sales tactics designed to produce an instant response. Things like calls to action in online or broadcast media fall into this category.

Regardless of what else you do, direct marketing is an important part of any marketing strategy. It allows you to instantly measure success or failure based on response rates.

Knowing how people are responding to one offering versus another is crucial.

Outbound Marketing

This is where the rubber really meets the road.

In outbound marketing, you’re reaching out to prospects and basically saying “buy from me.” This is typically what people think of when they hear the word marketing.

Outbound marketing includes sales calls, print ads, broadcast ads, door-to-door sales and much more. Any activity in which you’re reaching out to potential customers with an offering figures into this definition.

Though a staple in countless marketing strategies, it’s not very effective. It’s hard to figure out if it’s really working and people are getting savvier and blocking the majority of this type of marketing.

Content Marketing

This is the new-old way to market.

Most smart businesses realize that people are OK with marketing, as long as they get something in return. For example, if you create great content, consumers will be happy to hear from you.

Therefore, every channel you have should start by giving value in return for your customers’ attention.

Social Media Marketing

It is inescapable, omnipresent, and pervasive.

Marketing is about getting attention. If you can’t get people’s attention, you have no one to market to.

The biggest attention vacuums nowadays are social media platforms. It goes without saying that any marketing strategy that doesn’t include social media, is off to a bad start.

Start with Solid Foundations

Each of these components has its own place in the puzzle. Some may be more important to your business than others. But only by understanding them all can you find your way out of the marketing madness.

Don’t be a passive business owner. Take charge of your marketing strategies and stop wasting resources on marketing that doesn’t deliver.

Source by [lakajira]

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