Marketing Your Childcare Business

Every business knows the value of advertising their business. Only through advertising, can one ensure that your presence is known by those who are interested in your goods or services. For the Child Care business, advertising is no different either. When you start your childcare services, not many people know about you or your services. It is therefore very important to have a marketing plan to advertise your services. A marketing plan does not come as an afterthought, it begins right at the time that you are planning to start a location. You have to ensure that your clients, ie parents are willing to come to your location.

Marketing Plan
When you develop a marketing plan, you are essentially putting down ideas on how you will make your services be known in the community. The development of the plan is facilitated by focusing on the 4 P's essential to a Marketing Plan. Start off with a problem description. Indicate with the help of 4 P's your marketing strategy. The 4 P's are Product, Placement, Price and Promotion.

Describe what your product / service is all about. Put down key words and phrases that will best describe your product. "I provide childcare services during the week", "I cater to children from 2 – 5 years", "I am able to offer hot nutritious meals", etc. Order the phrases in order of importance. Once you have sorted them, pick the top 3-4 phrases and key words, and this will be the best decription of your business or product. Use this as the basis of all your marketing efforts. Make sure that you go through another round of analysis by crystallizing all your top 3 ideas into even simpler "catch phrases". Phrases that succinctly describe your business.

How does your product / service reach the end-client. In this case you describe which neighborhoods you are serving. Neighborhoods served by daycare depend on several factors. Some services are offered to parents who are working in the area (office / commercial areas). Other services are offered close to where parents live (communities). The choice of the location plays a major role in marketing your childcare service. Other factors are how does the potential client place you among their available choices. Are you quality focused, does your daycare have a particular philosophy about your services, etc.

What is the price of your service? Did you ensure that your pricing ie fees are reasonable? Are your fees similar to the fees charged by your immediate competition, or are they completely off the mark. If you are starting off as a new business you want to make sure to keep the prices reasonable and attract parents to register with an additional rebate. How will you ensure that you will keep you prices reasonable and that the prices cover all your costs.

Refers to how you will promote your business, where you will advertise, how you will find your targets (potential parents) to advertise to, how will you communicate with your potential clients, what sales promotions you will offer etc.

Armed with information on the Four P's of marketing, you can start developing the actual advertising campaigns to reach out to your potential clients.

Advertising Campaigns
At the stage of the advertising campaigns you will also determine the budget. Coupled with your available budget, you will develop campaign executions to succeed in the market place. The subject of campaigns and executions is a separate topic that will be discussed in a different post.

Source by [lakajira]

How to Create a Successful Services Business Via a Project Management Office

A project management office is often associated with just the management of projects, but in this article the case will be made to broaden the scope of a Project Management Office to encapsulate the entire services business and will explain the reasons such a structure is necessary.

How a Project Management Office is commonly Defined

Historically, the purpose of a Project Management Office (PMO) is to deliver a project on-time and on-budget through the use of project management best practices. A PMO manages all aspects of a project including budget and resources. Organizations that don't use PMOs will often find variability in how projects are managed and a lack of consistency in the delivery of quality projects. Often PMOs come into existence through organizational frustration with current project success.

Why a PMO needs a different organizational structure

When organizations are looking to implement a PMO a common question is: Should we establish the PMO and place various technical resources in that PMO and thus creating a new services organization? Or should technical resources stay within their current functional organization and only have the project managers housed in the PMO? In other words just set up a project department.

Project work, such as in the IT services business, especially projects for outside customers, is much different from standard IT work. First, internal projects often have a definitive delivery schedule but often the deadline is flexible, depending on when resources are available and unlike external projects, there are no contractual obligations for an on-time project completion. Second, internal projects, if using internal resources, will be of a size and scope that internal resources can handle. External projects, on the other hand, can be quite large in size and may require many resources

In order for a PMO to work effectively management at the executive level has to make a decision to shift power and authority from functional management and create a service organization with decision making authority given to project leaders. To place a PMO within the current management structure can and will cause conflicts. The resources need to be available to do work on a project as the PM sees fit and not negotiate with the functional manager every time the resource is needed. By using a functional management, bottlenecks can often occur (eg having the same engineer work on multiple projects), versus an engineer that is assigned to a project in a PMO and only that project. The financial penalties and the assigning and managing of resources variable size projects dictate a project structure is enacted.

How to Design a PMO

The creation of a PMO starts with a holistic approach to the services business covering all aspects from sales to project delivery to operation. There needs to be a high-level person in charge of putting together the entire process and aligning personnel (responsibility / accountability) to the project structure. Someone of a lower stature would be ignored.

The first step is to set objectives that transcend individual functional areas. Joint ownership in project success is required whether the participant is from sales, the delivery organization or operations. Everyone has to have a vested interest in the project being sold, delivered and managed profitably.

Let's talk about the organizational structure and use the example of a company is in the services business of designing and deploying voice / data networks. It will need engineers with Cisco, Avaya and Microsoft certifications and expertise and these engineers will be categorized into broad pay scale bands based on their expertise and accreditations. These engineers are placed in a pool and are assigned to a project as needed by the project manager. Assigning means they are attached to the project and are not available to be used on other projects, unless the PM agrees. The project manager directs all the activities that need to be done by the engineer for the project.

However, administrative issues (vacation, reviews, and sick days), will still need to be addressed. In order to not take time away from the PM (and thus take away time from the project) an administrative manager is used. Often this administrative manager (also called a resource manager) will support a group as large as 100-150 engineers. This resource manager will track vacations, sick days, time entry, etc. In addition, there are three main areas besides administrative the resource manager addresses and this where they really add value to the organization. 1) Is determining when additional resources need to be added to the team and 2) when skills of existing resources need to be upgraded and 3) when new skills need to be added (eg social media consultants / engineers) to the current set of resources . The resource manager forecasts resource requirements based on current project load and sales that are in progress to determine when additional people are needed. The second area is addressed when the resource manager solicits feedback from the project managers and sales teams to determine if the skills set of the current engineers are adequate for the current projects and expected future projects. This feedback is used collectively to analysis the skills set of a particular type of engineer and is not used to evaluate individuals. Skill set evaluations will identify those set of engineers that need additional training classes to keep their skills current (or required certifications current). If skill sets need to be upgraded for that type of engineer, then the resource manager will work with the internal training department or a training organization, to craft education to fill this void. In addition the resource manager will determine, based on discussion with the sales and delivery teams, if new skills need to be acquired for the team to meet new project requirements or to have the talent available for new projects (ie new service offerings that require skills not in the current talent base).

How to Avoid Unprofitable Projects

The project management office determines the entire process for selling and managing of projects. Before a single project is sold, the services organization creates a business case for the service, defines the scope of the service, the type of skills needed to deliver the service and the activities contained within the service. In addition, the deliverables of the service are created and responsibility for the individual deliverables is determined (ie engineering, project manager, operations, etc.). Templates are created for each of the deliverables.

The sales and delivery process for a service organization would be established as follows: The sales team identifies an opportunity and as the deal is qualified, brings in a person that has delivery responsibility for that type of project. This person would be responsible for signing the contract along with revenue responsibility and project Profit and Loss (P&L). They are responsible for the entire project. Often in organizations this person is known as a Practice Manager or a Principal. But the sales team doesn't just hand off the opportunity to a Practice Manager. Jointly sales and delivery make the sale. The sales team has be integrated with the delivery team with clear lines of the responsibility so the SOW gets created in a timely manner and all the necessary areas are addressed. Every resource needs to be aligned to and have ownership in success of a project.

Compensation for all involved parties has to be tied to successful completion / operation of a project, which means the project is profitable. The compensation package for sales cannot be based strictly commission on the sale of a service. A large part of the compensation has to be successful delivery of the service, whether the project is a 3 month deployment or a 3 year outsourcing deal. By paying compensation over the duration of the project, the sales person will try very hard to sign a profitable deal. The sales team may balk as such a type of incentive package with the argument "I'm not responsible for the delivery team and have no control over their success or failure." A valid argument, however, sales needs to see it from the other side. How does the delivery team know that there have been sufficient hours written into the statement of work for all the delivery areas? How can the delivery team ensure that all the requirements have been gathered from the customer? Delivery can provide detailed input to the Statement of Work (SOW) and make sure the assumptions and project requirements are in sufficient detail for a well-defined scope, which can help mitigate risk. Without successful project completion incentives, there is no incentive for sales to close deals that can be profitably delivered. There are many valid reasons the delivery team needs to have joint responsibility in the creation of the SOW.


In creating a services business it is important to take a project approach in building and compensating the organization. By designing the service prior to selling it and thereby determining the deliverables and the associated costs, an organization has a much better chance of selling and delivering profitable projects.

Source by [lakajira]

How to Start a Cleaning Services Business in Your Local Area

In the midst of economic struggle, many people seek out additional income through part time jobs, on line work or even selling their own goods on classified ad sites. These strategies are excellent and can work, but what if you could start your own business that is guaranteed to succeed with minimal investment of capitol or resources? Would you be interested in maximizing your dollars per hour and exercising while working? The How to start a cleaning business conversation could be your salvation.

Step One: Determine the days of the week you have available and the time that you are designating to your cleaning. Based on your availability you must decide if cleaning homes, offices, schools, stores or any other industrial location is best suited to your schedule. Most homeowners will prefer cleaning done during the day while businesses will require cleaning to be done around their office hours.

Step Two: Discover who your potential clients will be. If it's homeowners, which geographic area do you want to target? If it's industrial, which location offers the most opportunity with the least travel? Most travel is unpaid and therefore your ability to move quickly from one project to another will increase your income potential.

Step Three: You must now determine your hourly rates. The key point is to add income to your life. You must seek out information that confirms the highest and lowest price point of the service you are offering. It is best to seek out more quotes than you expect to need and use those quotes that most clearly match your plan to determine your price point. Use your "how to start a cleaning business" guide to price your product.

Step Four: Determine advertisement possibilities. It is important to start with low or no cost advertising, which includes word of mouth or online sites. Use this strategy to attract clientele and your fantastic reputation will increase your client base.

Grab your mop, vacuum and get ready to clean, you have completed the how to start a cleaning business plan and your clients are waiting.

Having a bit of get up and go will stand you in good steed during these tough economic times, this is one of many types of small businesses you could start. Starting a small business isn't easy, but with the right idea and planning, anyone has a chance of getting their own business off the ground.

Source by [lakajira]

Debt Help Services – How Legitimate Debt Relief Services Do Business

Debt Help Services have undoubtedly been a major topic of the business world today due to the significance it has held during the recent past. When it comes to debt help, it is mandatory to state that legitimate debt relief services are involved greatly. As a matter of fact, things have been better and better for debt relief in the recent days as many have intended to take it on.

Along with this settlement services have been in the front line of discussions. So, it would certainly be interesting to find out how a legitimate relief service does business. A legitimate relief service means that a service which leads to professional excellence through its proven track record. As a matter of fact, a legitimate relief service would turn out to be quite important when it comes to debt bailouts.

It works under the watchful eyes of professional experts. Here, mainly it considers the method of intervention as a step in reducing consumer debts. It intervenes between the debtor as well as the creditor and draws up lifelines to the consumer. Therefore, a legitimate debt relief service acts as a Gabriel providing financial advice and backup for the needed.

Also, this is the point where a legitimate relief service differs from a fake one. A legitimate debt relief service contains the spirit of which is enriched by the professional knowledge which it possesses than a fake one. That has been the main reason for it to be accepted and appreciated by the majority of consumers.

Source by [lakajira]

20 Great Ways to Market Your Business Locally

Whether your target audience is in your neighborhood or across the world, you can use your local resources to get the word out about your business. Your local community is easily accessible and provides dozens of opportunities for building a buzz about your product or service. The following are twenty ideas to get you started.

1. Offer Your Product or Service as a Free Give Away – For example, if you own a restaurant, you could have your local Holiday Inn give away dinner gift certificates for $10 to hotel guests during check-in. If you own a car wash, you could have the local car dealerships give away a certificate for a free wash with all car purchases. Think about businesses that are complimentary to yours and offer a promotion that is easy for them to implement and that will benefit their customers.

2. Donate to Local Charities & Schools – Offer your products, services, or gift certificates for charity auctions and events. This will get you exposure to everyone who attends the event and build loyalty with members of the organization you are supporting- not to mention a tax write-off!

3. Leave Brochures, Fliers, and Business Cards Everywhere – Many local businesses will allow you to display your cards and brochures. Potential venues include:

* Car washes

* Bookstores

* Coffee shops

* Apartment buildings (near mailboxes or in laundry rooms)

* Churches

* Student centers

* Community centers

* Retirement centers

* Fitness centers

* Subways and bus depots

* Fraternities and Sororities

* Libraries

4. Hold a Contest – People love to get stuff for free and contests are a great way to lure in new customers. Make the prizes something people want, or even just a gift certificate or shopping spree for your business. Be sure to alert the media to your contest. Here are some contest ideas:

* Have kids color pictures or submit stories related to your business.

* Have customers submit funny business slogans.

* Hold a poetry contest with a theme related to your business.

* Have people submit their best solutions to problems related to your business. For example, if you own a garden center, people could submit their best gardening tips. Take this a step further and publish the entries in a booklet when the contest is over.

* Host a recipe contest if you have a food-related business.

5. Use Gift Certificates Creatively – Gift certificates are great for business because they cost you next to nothing, bring in cash, and often they are not redeemed. Get your customers to buy gift certificates by offering them a special bonus. For example: Buy a gift certificate for $20 or more and receive $5 off your next purchase with us. When the customer purchases a gift certificate, you then give them one worth $5 dated for use the following month only. This means that your customer must return to you the following month and if they do, will probably spend more than the free $5 you’ve given them.

6. In-Home Parties – Mary Kay, Tupperware, and Pampered Chef are just a few of the companies who generate big sales from small parties. This strategy won’t work for all businesses, but if you have products that would benefit from an in-home party, contact your friends, family, and business associates and get the party started.

7. Join Local Trade Organizations – Many organizations hold regular meetings and free seminars, providing you with another opportunity to make valuable contacts. Toastmasters ( has chapters all over the U.S. and there are probably dozens of other organizations in your community to choose from. Even if you don’t think your business can benefit from networking, you might be surprised by the connections you can make at these events.

8. Canvas Nearby Neighborhoods – Instead of just leaving a flier, you could leave an inexpensive item or tips booklet. One local Realtor stuck an American flag on the lawns of everyone in our neighborhood and then left her brochure on the doorsteps. Not only did the neighborhood look wonderful with all of those flags waving in the wind, but everyone loves a patriotic theme. This is a great strategy for all kinds of holidays: Independence Day, Veteran’s Day, Memorial Day, etc. You could take this idea a step further and do something similar for all of the major holidays.

9. Join Everything – Even the PTA (Parent/Teacher’s Association) can be a great place to network. Join book clubs, writer’s groups, or any groups of interest to you, even if they don’t directly relate to your business. Get known by everyone. They will associate you with your business as soon as they get to know you and your mere presence at functions could serve as a reminder and cause members to want to do business with you.

10. Use Networking to Build Alliances – The secret to effective networking is to not just be on the lookout for what business contacts can do for you, but to consider what you can do for them. When you meet someone new, ask questions and engage them in conversation. Offer advice or ideas, build a relationship and trust between you. Once you’ve established a rapport, offer to meet for coffee or lunch and see if you can brainstorm ways to work together.

11. Set Up Shop at the Farmer’s Market – If you have a food-related product or anything of interest to the general public, the local farmer’s market is a great place to not only generate sales, but to increase exposure to your business. Visit for a directory of these events.

12. Swap Coupons with a Complimentary Business – Offer to give away their coupons with each purchase while they give away your coupons with each purchase. Each provides the other with coupons and runs the promotion simultaneously. Make sure you print a special run of coupons or give them some unique identifier (printed on a special color of paper, for example) so you can easily track the success of the promotion.

13. Give Away Free Tips – Tips sheets or booklets can be a fantastic marketing tool. Put together a list of tips, similar to the tips you’re reading now. Your tips could be as few as ten or as many as 100. For example, a financial advisor could put together a tips sheet called “Twenty Ways to Save on Tax Planning.” A beauty salon could offer “Ten Tips for Ageless Skin.” A child care center could give away “Twenty-five Tips for Child Safety.”

Print your tips sheets or booklets and give them away as a bonus with purchase or use them with your advertising. If you offer something of real value, people will be more likely to hang onto your list and refer to it over and over again, thus you are providing a consistent reminder of your business. Make sure your contact information and logo are printed on the documents.

14. Smile for the Cameras – Television news programs like to host guests who have visual appeal. If there is something you can demonstrate, or an interesting presentation you can give, pitch your idea to local news program producers (locate their contact information from their websites). Watch your local programs to see what kinds of stories they feature and how you can tailor yours to meet their needs.

15. Offer Something Wacky – One northern California restaurant started a “Bald Tuesday” promotion. You guessed it; anybody who was in a stage of balding could eat there for free on Tuesdays. Not only did this bring people in for a free meal, those patrons brought along paying customers with full heads of hair. And the biggest benefit of all? The media loved the story and covered it in the local news. Soon the story reached national news and the restaurant became the talk of the nation. Think of something unique and unusual that will bring people in-then be sure to alert the media.

16. Online Classified Ads – One fabulous venue for getting the word out about your business is There is no charge for listing your add in a variety of categories and Craigslist now has a presence in most major cities. Ads are archived for two weeks, so be sure to resubmit regularly. Try different ads to see what works best. You can even offer a discount or special offer for people who print the ad and bring it to you.

17. Record Audio CDs – It can be relatively inexpensive to record a CD using your computer with a recordable disk drive. You can put together and audio presentation that your prospects can listen to in their cars. Assemble a display and give them away. You can also place them in the same types of venues where you distribute fliers.

18. Turn Your Customers into Billboards – Give away your shirts, hats, and other gear or sell it at cost. The big companies print their logos on everything and get people to buy, so you can too. Make sure it’s something of interest that people will want to wear. You could put a fun image or phrase on the front of a shirt, with your company logo and website address on the back. Be creative!

19. Make it Stick – Magnets are an inexpensive way to leave a lasting impression. Print your business card and logo on a magnet. Many people stick these on their refrigerators and will remember it’s there when it’s time to call a plumber, do their taxes, or order supplies. These are especially effective for service businesses.

20. Use Your License Plate – It only costs a bit extra to order vanity plates from the DMV. If your business name fits on a plate, put it on there. Be sure to frame it with a vanity license plate frame.

Your local community is a great place to build support and recognition for your business so don’t miss out on this valuable opportunity. By implementing even one of these suggested marketing strategies, you could open new doors for business opportunities.

Source by [lakajira]

Business Credit Cards for a New Business

If you are a new company starting out then having a business credit card is a must. Business credit cards for a new business are hard to figure out at times so this article will go over exactly how to choose the right one that is going to work best for your company.

Every business credit card typically comes with some sort of perk, whether it be cash back, lower interest rates, high credit limit, missed payment forgiveness, etc. Before you even start looking for business credit cards for your new business you need to sit down and think about which perk you want more than any other for your business. Always remember that the goal of any business is to maximize profits so whichever perk will help you accomplish this is the one you want to seek.

Once you have decided on which credit card is the best then it's time to start shopping around. I usually recommend starting with smaller banks or credit unions in town. The reasoning behind this is whenever something goes wrong, and in business it will, you will need the support of a bank that can help guide you through any sort of credit issues. The advantage here is if you pick up the phone and call the bank you will typically get someone at that branch office not a call center in the nether regions of the planet.

If you decide to go to a large bank or retail banks you always see advertised, the advantage with these companies is the long standing history. This means that any issue you have more than likely they have seen it a thousand times already. The downfall is when you call for support typically you'll be routed to a call center and most of the times not within your country.

Regardless of which large or small bank you choose always call and setup a discussion about your goals for your business credit cards for a new business. This way the bank and you can start a new relationship and they will be able to help pick out the best business credit card for your new business for your company.

Always make sure you fully understand the terms you and the bank are agreeing to especially the interest rates. With the recent recession banks are willing to issue business credit cards for your new business but sometimes they are attached to a higher interest rate that can hurt you business if you are not careful.

Source by [lakajira]

How to Start a Bookkeeping Business Service

With a bookkeeping business, you'll have no shortage of potential clients as so many people dislike bookkeeping and are willing to hire a professional to take care of it for them.

Better yet, bookkeeping services are always in demand, even in a shaky economy, as businesses require additional help managing their finances and evaluating budgets.

Successful bookkeepers need to be reliable, precise, thorough and willing to review their work for accuracy. Your clients will depend on you and so you'll need to be willing to commit yourself to fulfilling your obligations, and in taking great care to handle their business and personal bookkeeping with the upmost professionalism.

In order to set up a home based bookkeeping service, you will need to be experienced in accounting and utilizing spreadsheet software, so this business is best suited for those who have had previous experience working in financial and accounting departments for companies or employers.

If you don't have the experience needed, you could consider taking a short-term accounting course through your local community college. You could also take a distance training course from hoe through online colleges and training facilities to gain the knowledge and experience needed to run a successful bookkeeping business.

I recommend purchasing "QuickBooks Pro" (retail $ 200- $ 240) which is the most popular accounting software on the market today and also the easiest to use, even if you have no experience bookkeeping.

The overall profits of a bookkeeping service is absolutely phenomenal as your start up costs and business operation costs are minimal once you have the software and management tools that you need. You can expect to earn anywhere between $ 30- $ 50 per hour based on the services you offer and the types of clients you accept.

In order to determine your price structure, you will want to evaluate existing bookkeeping services in your area, as well as the level of work you do, ranging from basic book keeping to extensive preparation of financial statements and business accounts.

Bookkeepers often include tax returns in their service listing each year as a way of making extra money on a seasonal basis.

A great way to get started in bookkeeping is by targeting brand new businesses. There are over 500,000 new start-ups each year within the United States alone and many of these people require help in managing and maintaining their business records, because they are new to the world of commerce!

Consider targeting these start-up businesses by offering them an overview of the services you offer, along with your business card.

If you have experience and training, you will want to highlight that on your service sheet by attaching an "Credentials" page to the pamphlet.

A home-based bookkeeping business carries a very low start up cost. In fact, you can build your business for less than $ 1,000, and if you already own a personal computer and accounting software, your costs are tremendously cut down even more!

In fact, all you will really need is a business registration unless you intend to do business using your own name.

Other benefits of a home-based bookkeeping business include:

– No zoning requirements
Since you will be completing your work from your home office, there is no traffic to and from your home, eliminating the need for business zoning or licensing.

– No Special Equipment Needed
Other than a personal PC, accounting software and a fax machine, there is little involved or needed in starting a home based bookkeeping service.

– Work On The Side
Many bookkeepers start their business to supplement their existing income, and since you can set your own hours and take on only a few clients, this business is something you can do while keeping your full time job.

– No Inventory
You never have to purchase, manage or maintain inventory reducing your expenses and eliminating overhead!

Source by [lakajira]

Inbound Customer Service – A Key to Successful Business

Today many companies outsource their inbound customer services to an offshore call center. Most of the business owners have a hard time to give up the responsibility to their own employees, let alone an outsider. Customers are lifeline of any business and most of the companies value their esteemed customers. Most of the large business houses outsource the non-core aspects of their business after much thought and extensive research.

Today, the companies have realized that, customer service outsourcing is an important tool to boost sales and gain maximum revenues. While there are still many who are reluctant to outsource their inbound customer services. The truth is that in today's competitive business environment inbound customer service is smart choice. It allows companies to handle the important aspects of their business. Most of the reputed call centers have skilled work force. They are professional and are trained to handle calls proficiently which are needed to manage a business successfully.

Inbound customer service is important for retention of customers. Acquiring a new customer is seven times more costly than keeping the existing ones. An inbound customer representative understands the importance of customer relations and manages those relations in most professional manner. The call center services offered by an outsourcing firm is tailored to place the importance of customer service.

The inbound customer service offered by reputed call center is focused to make each customer a customer for life. A professional call center agent makes sure that each phone call that he or she handles results in something positive that your business can build upon. They play a pivotal role in making sure that the customers are satisfied with your product and services.

By outsourcing inbound customer service, a company actually increases the level of customer service. A call center has trained operators that are always available to handle customers need, concerns and problems. They process the requests of the customers as well as answer the queries of the customers related to the product or services. They also take all necessary action to resolve each and every issue so that the customers have unmatched level of satisfaction.

Today running a small or a large business is a daunting task. This is due to labor costs, recruiting problems and ever changing telecommunication equipment. At this time inbound customer service provides the basic ingredient for a company's success.

The call centers in India providing inbound customer service are well equipped with good infrastructure, highly qualified agents, security solutions and cutting edge technology.

The call centers in India have state-of-the-art multimedia centers that offer multichannel interaction through voice email, SMS and fax services. There is no doubt that Indian call centers can handle a range of outsourcing services.

Some of the inbound call center services have specialization in appointment setting, research surveys, lead generation, debt collection, consumer response, dealer locators, direct mail response, email management services, help desk solutions, inquiry handling, interactive voice response, product technical information and telemarketing in verticals like mortgage, insurance, telecom industries. The inbound customer service includes order taking, technical support, customer service, answering service and help desk services.

In today's business environment outsourcing is often not a decision that needs to be justified. Some of the non core business functions that are handled internally could be outsourced. Business process outsourcing refers to the rearrangement of entire business functions to some other BPO service provider. Most of the companies that look to outsource are multinationals or companies from the western part of the world. Most of the BPO units are in countries like India, China, Malaysia, Philippines, Kenya and even Russia.

Source by [lakajira]

Bookkeeper Services Keep Your Business in Order

Bookkeeper services are a necessity for any small business. They allow for the organization to keep track of important financial information as business activities take place. The provision of these services allows the company to produce much needed financial documentation for assessing the performance of the company as well as for filing documents required by government agencies.

Tracking Financial Transactions

The main purpose of bookkeeping is to keep track of a firm's financial transactions. These myriad transactions are generated by suppliers or customers and include purchases, sales, receipts and payments. Maintaining such financial records is mandatory. However, this could prove to be a tedious undertaking in light of the enormity and variety of transactions that are produced. It is therefore prudent to outsource this function to an organization that is competent in bookkeeping.

Managing the Daybooks

Whatever the organization's purpose, there is the need to record purchases, sales, receipts and payments of the organization on a daily basis. These transactions form part of the day books of the organization. However, the recording of these daily transactions must be performed using an acceptable standard of bookkeeping, applying the double entry and the single entry bookkeeping method. If people are insufficiently knowledgeable about any of these methods then professionals in the field are required to provide expert bookkeeper services. Bookkeeping is not a simple process and it requires financial transactions to be recorded in the correct daybook: the suppliers' ledgers, the customer ledger, and the general ledger. The general ledger is important as it is used for recording transactions as they pertain to a company's assets, liabilities, owners' equity, revenue, and expenses.

Financial Vital Signs

The recording of a company's financial transactions is vital as these records represent the data used for the accounting function of the organization. The accountant uses the information from the bookkeeping records to produce the company's financial reports. These financial reports will assist the organization in gauging its level of success and analyzing its business practices, and so determine its next steps. Another very important function is that the financial records are used by the accountant to produce documents for filing forms with the necessary government agencies.

Trial Balance and Ledgers

Additionally, the provision of bookkeeper services will allow the bookkeeper to bring the books to the trial balance stage. The trial balance lists all of the general ledger accounts; that is, both revenue and capital that are contained in the ledger of a company. The trial balance is where the organization sees whether the business has a debit or credit balance. After the trial balance is produced and the ledgers are prepared by the bookkeeper then the accountant can prepare the balance sheet and the income statement. The trial balance is also used to generate reports that give a view of the performance of the business.

The provision of Bookkeeper Services is an essential function of any organization and needs to be performed by competent people that possess the crucial knowledge to ensure that the generated financial reports are accurate.Filing of accounting documentation must meet government agencies' standards, and also ensures that a small business can adequately assess its business performance.

Source by [lakajira]

How to Get Your Offline Business Online!

Let's say that you've got a small to medium offline business. Maybe you own a franchise. Maybe you have a service business – lawn care, transportation services, shopping services, dog walking, dentist … you name it. And, your business is doing well in the "sticks and bricks" world.

If you don't already have one, at some point you're going to want a website. And once you get one, you're probably going to look at it a few months down the road and think … I spent all that money for that? Does that sound familiar?

Millions of offline businesses have websites that are nothing more than glorified business cards, if that. Actually, a business card would be better, because when you hand someone your business card, you're there with them – you can make your elevator pitch.

Most websites of most businesses are not profit centers. They're just something that offline entrepreneurs feel like they need. Most websites of most businesses are virtually non-functional. They don't capture email addresses so you can market to those people. They don't have any information to sell or even give away. They're not tied into a well thought out product funnel, which leads the visitor from a free or even very low priced information product to expensive back end products.

In other words, most offline businesses have no idea at all how to use the Internet to create money!

If this is you, then continue reading, because I'm going to give you a few tips that might sound counter-intuitive, but which can skyrocket your Internet presence, turn your website into a cash cow, and also help launch your offline business in directions you never even thought about.

  1. Think information. If you sell auto parts for vintage Fords, I can pretty much guarantee you that most of your website traffic is not yet interested in buying anything. They are, however, interested in information! Provide them with information and you've turned a visitor into a potential buyer later on.
  2. Speaking of information! Give plenty of it away! Again, the Internet is an information powered medium. 90% of people Google for information, not for products. Provide plenty of good, solid information about your field and your visitors will self-convert into sales prospects.
  3. Send people information on more than one occasion. To do this, you'll have to build an email list and use an autoresponder, but those are skills that anyone can master. Most people have to encounter a product seven to ten times before they buy! You can accomplish that in seven to ten days with a well-written email sequence.

Did you notice a trend in my three tips! Yes! INFORMATION! That's one of the big keys!

Source by [lakajira]

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